Jehovah has the right to expect that humans will serve him acceptably. A group of his heavenly servants confirmed that fact in unison, saying: “You are worthy, Jehovah, even our God, to receive the glory and the honor and the power, because you created all things, and because of your will they existed and were created.” (Rev. 4:11) By reason of his Creatorship, Jehovah is worthy of our worship.
Another reason for us to serve Jehovah is his matchless love for us. “God proceeded to create the man in his image,” states the Bible, “in God’s image he created him; male and female he created them.” (Gen. 1:27) Man is a free moral agent with the God-given ability to think and to make decisions. By giving us life, Jehovah became Father to humankind. (Luke 3:38) Like any good father, he has done everything to provide what his sons and daughters need in order to enjoy life. “He makes his sun rise” and “makes it rain,” so that planet Earth produces abundant food for us against a backdrop of beautiful surroundings.—Matt. 5:45.
Jehovah has also rescued us from the terrible consequences of sin. By sinning, Adam became like a gambler who steals from his family to engage in gambling. By rebelling against Jehovah, Adam robbed his children of their prospect—eternal happiness. His selfishness reduced humankind to slavery under a cruel master, imperfection. All humans are thus bound to get sick, experience sadness, and eventually die. Freeing a slave requires a payment, and Jehovah has made the payment that can save us from those dreadful consequences. (Read Romans 5:21.) Acting in harmony with his Father’s will, Jesus Christ gave “his soul a ransom in exchange for many.” (Matt. 20:28) Soon the full benefits of that ransom payment will accrue to those who gain God’s approval.
Our Creator, Jehovah, has done more than anyone to give us a happy, purposeful life. Having his approval, we will be able to see how he works to undo all the damage done to the human race. In a personal way, Jehovah will continue to show us how he becomes “the rewarder of those earnestly seeking him.”—Heb. 11:6.